The Relationship Opportunity Score™ (ROS™) predicts relationship opportunity before you invest in an event. Using eight measurable inputs—including access, engagement, preparation effort, and total investment—it helps executives evaluate conferences, executive roundtables, executive lunches and dinners, hosted experiences, and networking events using one consistent methodology.
After a follow-on meeting is scheduled, sales execution and relationship building take over. The event's only job is to maximize the probability those relationships begin.
ROS™ rewards events where the people you want to meet are actually present, accessible, and likely to engage — relative to the time and money you spend to be there.
People physically present and actively participating. Not registrations. Not badge scans.
People you actually want to meet who are actively participating: buyers, customers, prospects, peers, partners.
The percentage of active participants relevant to you. Higher is better.
Effort required to find one meaningful conversation. Lower is better.
Sponsorship, registration, flights, hotel, ground transport, meals, entertainment.
Score any event in under two minutes. Save scenarios, compare side-by-side, and prioritize the environments most likely to start the relationships that grow revenue.